Have you had a chance to see the wonderful new British Airways First Class?
Based on simple luxury, British Airways had not updated their first class since 2000 so this update is very welcome.
Currently only 60-70% of the British Airways planes have been updated to the new First Class product so it’s great to see that they are slowing increasing their capacity into Asia.
A press release in the Bangkok Post today notes:
“As BA completes the rollout of its new first class across its entire long-haul aircraft fleet, there is a greater chance a BA flight from Bangkok will be outfitted with a new First cabin,” said Sriram Narayan, the manager for Thailand, Cambodia and Vietnam.
BA’s new First, which was first offered in February 2010 and involved a 100 million investment, represents the latest in a series of first-class cabin upgrades.
The move enables it to better compete with global airlines, especially those from the Middle East investing heavily in premium cabins in an effort to capture more of the lucrative high-end market.
I have always liked the British Airways style. It’s not flashy like Virgin however it’s simple elegance is able to be appreciated on many levels.
Perhaps one word of note. BA like their premium customers to “look like” premium customers. When flying in the past I have had to politely remind desk staff that indeed I was flying first class after they have ever so politely suggested to me Economy check in was on the other side of the terminal. Was it me or just the British ways?
Hiccups aside I still highly recommend the product with BA.